Elder Beerman "What You Want"

Elder Beerman needed dozens of scenes for a footage library to be used throughout the year for their image and retail spots. We shot in a store for three nights with two complete film crews. If you ever need a method to help you stay up all night, try directing two crews at the same time! One of the crews fashioned a makeshift tabletop studio in the store's loading dock, where we shot some very cool in-camera typography effects for tail graphics for all four seasons.

    

Elder Beerman "What You Want"